Way To Hackintosh

Google Acquires Spider.io To Help Spot And Stop Online Ad Fraud

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London-based Spider.io has been acquired by Google, the company’s DoubleClick advertising blog announced today (via <a href="http://recode.net/2014/02/21/google-buys-spider-io-to-help-track-web-ad-fraud/" target="_blank">Re/Code</a>).
 Spider.io is a startup that specialized in weeding out fraudulent 
clicks around online ads. The three-year old company has tech that will 
help Google identify bad behavior around their content in video and 
display ads on the web, to help them get a more accurate picture of what
 is and isn’t succeeding.<br />
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From Google’s official blogpost on the deal:<br />

<blockquote>
Advertising helps fund the digital world we love today — 
inspiring videos, informative websites, entertaining apps and services 
that connect us with friends around the world. But this vibrant 
ecosystem only flourishes if marketers can buy media online with the 
confidence that their ads are reaching real people, that results they 
see are based on actual interest. To grow the pie for everyone, we need 
to take head on the issue of online fraud.</blockquote>
Google isn’t revealing the terms of the deal, but the small London 
company is only seven strong, and this is a fairly specialized niche 
product so it’s unlikely to have been a huge exit. Still, the Spider.io 
team brings some impressive talent to Google’s ranks, including three 
PhDs and a an ex-Yahoo natural language processing and artificial 
intelligence expert.<br />
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Spider.io’s tech is designed specifically to detect attacks 
originating from PCs infected by malware. Often these hijacked computers
 are programmed by their attackers to place a high volume of ad 
requests, thus skewing the numbers and defrauding online advertisers out
 of millions of dollars. An <a href="http://www.ft.com/intl/cms/s/0/ab60c728-908f-11e2-a456-00144feabdc0.html?siteedition=intl#axzz2txcMFckW" target="_blank">FT article from last year</a>
 revealed that one botnet last year managed to falsify billions of 
web-based ad clicks, sometimes accounting for as much as two-thirds of 
the sum total of visits to some websites.</div>